Land Rover or BMW: Which is Better?

2021 Range Rover Sport parked in the desert
Land Rover


7 models

SUV Range

7 models
Meridian sound system

Sound System

Harman Kardon sound system
Digital Land Rover iGuide

Owner's Manual

Standard Owner's Manual
Pivi Pro



Maybe you’re looking at the Range Rover vs. BMW X7 or the Land Rover Discovery vs. BMW X5, but either way, the question remains: “Which is better, Land Rover or BMW?” Both lineups have gained great reputations for design and performance, but BMW can’t keep up with the immense advancements that the Land Rover brand has achieved. Compare the Land Rover vs. BMW SUV lineups below, and take your test drive in Land Rover San Diego today.

Land Rover vs. BMW: SUV Lineup

Comparing the Land Rover vs. BMW SUV lineup, there’s no competition. While the BMW lineup offers several economical options, the Land Rover lineup is pure luxury. Every model is equipped with ultra-tough engines that are built to go from Rancho Santa Fe errands to weekend La Jolla adventures without missing a beat, while the BMW lineup is much more conventional. From the Range Rover Sport with its 176 mph top speed to the Land Rover Defender with nearly 80 cubic feet of cargo space, every option was created with the utmost care. Take a look at the Land Rover vs. BMW: SUV lineup:

Land Rover SUVs:

  • Range Rover: $104,000 MSRP
  • Range Rover Evoque: $44,700 MSRP
  • Range Rover Velar: $58,300 MSRP
  • Range Rover Sport: $70,900 MSRP
  • Discovery Sport: $43,200 MSRP
  • Discovery: $56,600 MSRP
  • Defender: $51,700 MSRP


  • X1: $35,400 MSRP
  • X2: $36,600 MSRP
  • X3: $43,700 MSRP
  • X4: $51,800 MSRP
  • X5: $59,400 MSRP
  • X6: $67,350 MSRP
  • X7: $74,900 MSRP

Land Rover vs. BMW: Technology

When looking at the Land Rover or BMW options, the Land Rover is leaps and bounds ahead of the competition when it comes to high-tech amenities. The BMW lineup does offer plenty of luxury features that you’d expect, like premium sound systems and smart infotainment, but the Land Rover lineup goes above and beyond. Take a look at some of the differences between the Range Rover vs. BMW:

  • Sound Systems: While the BMW lineup uses the Harman Kardon sound system, the Land Rover models are equipped with 13-speaker Meridian Sound System – delivering full, deep lows to crystal-clear highs with immaculate clarity.
  • Owner’s Manual: You could flip through the BMW owner’s manual, but Land Rover offers the innovative Land Rover iGuide with augmented-reality technology to walk you through every control and feature on your smartphone.
  • Infotainment: The BMW’s iDrive may be functional, but the Pivi Pro system is award-winning. Tap through the features on the floating glass 13.1-touchscreen with haptic controls, and take advantage of 3D mapping and artificial intelligence while navigating the open road.

Experience the Land Rover Lineup at Land Rover San Diego

We’ve gone through some of the key differences between the lineups, so is a Land Rover or BMW in your future? Get behind the wheel of a brand new Land Rover Discovery or a Range Rover at Land Rover San Diego, and we know you’ll see why this brand is the one for you. Contact us in San Diego to get started.


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